A Competitive Profile Matrix (CPM) can be used to compare one company to another across a range of factors critical to success and is another strategic tool which can be useful in helping you define your strategy. 5 Steps to Risk Assessment (with Assessment Examples) 8+ Cost Analysis Templates. The Competitive Profile Matrix template consists of four slides, each with its own unique structure and infographics. The advantage of a Competitive Profile Matrix is that it allows you to rank you and your competitors against each other in terms of the “total package” you bring to the marketplace.eval(ez_write_tag([[336,280],'expertprogrammanagement_com-box-4','ezslot_2',195,'0','0'])); Often called Key Success Factors (KSF), these are the key attributes that matter or determine success within your industry. It would be a pity to spend a week digging up all the information from websites, forums and documentation–only to discover a site that has the matrix completed (see the affiliate-software-review PDF). You can indicate the potential advantages of a future product over competitors’ products. Please change your membership plan. Competitive Profile Matrix (CPM) – with FREE Template. Please remove item from cart or Change your membership plan. For a slight deeper dive, you can use this PowerPoint template. Competitive Matrix Template Powerpoint Create your presentation by reusing a template from our community or transition your PowerPoint deck into a visually compelling Prezi presentation. You are allowed to download 5 items only. DOWNLOAD 1 views 1 Downloads geetha 65 Creations 0 Reviews You May Also Like These PowerPoint Templates. To create a CPM you must first identify the critical success factors. SmartDraw includes matrix templates you can customize and insert into Office. You can also print, email, or share the template with your team. For a convenience store, a very important critical success factor would be Strength of Location, measured by how high a footfall the store gets. This makes it clear where you need to add value to your solution so you can create customer delight and lasting competitive advantage. We always want to look for existing information about the competition and the market before we do all the manual leg work–especially since some categories have complete matrixes almost completed and all we have to do is add our product. The last slide allows you to show the overall rating and rating for each dimension separately. Win / Loss Matrix A win/loss matrix is a tool for identifying where you struggle and where you excel in competitive situations, and which areas need the most attention. For example, you can use this slide when preparing tasks for your employees or preparing key points for discussion in a weekly meeting. Here is a template pack that you can use as a base. Your company may lose to competitors in price, but in other parameters it significantly exceeds them. A competitive analysis template helps ensure that you store captured information. If all this sounds a little complex, don’t worry, there is a free CPM template you can download here, where you just plug in the values and away you go. Budget Analysis Templates. Uncover potential opportunities in the marketplace where you can gain market share, gain a competitive advantage etc. Competitive Analysis Feature Matrix Download. 3. The result of this calculation will give you the weighted score for each competitor. Remember this document is super flexible — you’re not bound to use any category the way we have it. Expert Program Management. Obviously, different organizations will have different strengths and weaknesses, for example, while one organization might have the best cost base due to its superior supply chain, another might have the best quality product, whilst yet another organization might have the best customer service. Create matrix like this template called Competition Matrix in minutes with SmartDraw. Text in this Example: Bottom / Weakest Top / Strongest Weakest among many Leader among many Weakest among just a few Leader among a few Competition Matrix … General information. Competitor SWOT Analysis Template 06. When using a CPM a weakness in one area can affect your total score, however, it may be advantageous to deliberately have a low score in one area because of the advantages that low score gives to another area. Components of Product Competitive Analysis Template Excel. You can indicate the potential advantages of a future product over competitors’ products. Our Competitive Matrix PPT features a range of pre-prepared charts and graphs that can help you map out the competitive landscape your business is operating in. You can select any scale you like for scoring, but it is often easiest to stick with something simple like a score between 1 and 4, defined as follows: eval(ez_write_tag([[336,280],'expertprogrammanagement_com-large-mobile-banner-1','ezslot_7',607,'0','0']));Scoring competitors is often subjective. This version of a competitive matrix helps you visualize the organic and paid keywords that drive traffic to you and your competitors. CPM allows you to analyse the relative strengths and weaknesses of your competitors which enable you to create an effective competitive strategy. You can focus on the key parameters that need to be improved and indicate how many points you are losing to competitors. This approach will allow the audience to easily understand complex analytics. The Competitive Profile Matrix (CPM) is a strategic analysis that allows you to compare your company. We believe in inspiring professionals through creative design that add significant value to presentations. Competitor Matrix found in: Competitive Intelligence Matrix Sample Of Ppt, Competitive Analysis Matrix Ppt PowerPoint Presentation Template, Competitor Analysis Matrix Ppt PowerPoint Presentation Slides, Competitor Analysis Matrix.. Templates may have a specific focus. The Competitive Profile Matrix (CPM) is a tool that compares the firm and its rivals and reveals their relative strengths and weaknesses [1].. Imagine. You may also like. Customize and edit as you wish. Ok, let’s talk about doing your first matrix outside of Rival. Obviously, different organizations will have different strengths and weaknesses, for example, while one organization might have the best cost base due to its superior supply chain, another might have the best quality product, whilst yet another organization might have the best customer service. Competitive Profile Matrix (CPM) – with FREE Template… Also, this template can be used by startups and investment companies when preparing information about a new product. You should do a competitive matrix to visualize: Where you win/lose in competitive head-to-head situations. Simply copy it to your own Google Drive, or you can download the spreadsheet to work through. A completed competitive analysis template will give you the information you need to: Assist your strategic decision making. A Competitive Keyword Matrix, developed by Alexa, provides an overview of the keywords driving the most traffic to your competitors. CPM allows you to analyze the relative strengths and weaknesses of your competitors which enable you to create an effective competitive strategy. competitive matrix template. Competition is one of the threat in any business forum and requires a well laid strategy to help in curbing the ever-rising competition. Summary. For example, an uninterrupted supply of goods, price, quality of goods, warranty service is important for consumers. Competitive analysis presentation. Competitive Profile Matrix Template. Each critical success factor needs to be assigned a weighting from 0.1 to 1.0, with a lower weighting meaning that factor is not particularly important in determining the success of a business, and a higher rating meaning that factor is critically important in determining the success of a business. If you’re still not quite sure how to start laying out your template for a competitive analysis, here’s a free competitive analysis template you can work from to get the ball rolling. 1. Author admin Posted on Apr 2, 2019. Go ahead and learn about it in more detail: Production Budget Template Excel. Once you have finished scoring every competitor for every critical success factor, you need to multiply the weight of each attribute by the score given to each competitor in the CPM. You are allowed to download single item only. Writing a template for your Competitive Analysis will provide for your company information on the workings of your competitors, starting with their identifications, products, strengths and weaknesses. Help you articulate your value proposition, as well as highlighting the value proposition of your competitors. You can use this template when preparing to benchmark analysis for each type of advertising – TV, press, radio, social media. Competitive Profile Matrix template will be useful to all sales managers, development managers, and company directors. How future features of your product stack up against what is available in the market. By putting all competitors in a simple one-page matrix it makes it easy to compare the different companies visually. Competitive Analysis Template 05. The company with the highest total score is the company that is strongest in the marketplace (relative to the other competitors). Copyright 2009-2018 Expert Program Management. This document will help you in analyzing your competitor’s strengths and weaknesses, pricing structure, and all their other activities. You can include functional features and non-functional features (such as design or branding) that differentiate your product from competing solutions. Competitive Profile Matrix template will be useful to all sales managers, development managers, and company directors. See example & download a free template. Usually, competitive analysis helps businesses to evaluate their position when it comes to market dominance. This analysis will allow you to determine in which direction you need development so that you can win the competitor’s customers. Above all, using a template guarantees that your primary efforts are put toward gathering and evaluating information, not into deciding what criteria to study and how to format notes. You can download a copy of the CPM template here. Get to know more about your business competitors by using our premium Competitive Analysis Template that is well-crafted. Final Step: Review and copy and paste your automatically generated GE-McKinsey nine box matrix. The second slide gives you the opportunity to compare your company with competitors by calculating overall ratings for all parameters important to the consumer. SmartDraw includes matrix templates you can customize and insert into Office. eval(ez_write_tag([[250,250],'expertprogrammanagement_com-large-leaderboard-2','ezslot_5',601,'0','0']));As mentioned above, critical success factors will vary from industry to industry, but some very common ones include: To show how critical success factors differ by industry consider the example of a neighborhood convenience store. A Competitive Profile Matrix template is a must have for all commercial and marketing directors. Download. Most Common Format You Competitor 1 Competitor2 Competitor 3 Competitor4 Feature1 Feature2 Feature3 Feature4 Feature5. Filter by node and color. I agree to PowerSlides Term of Services and Privacy Policy. Browse through our collection of 1000’s of purpose-built templates. Competitor analysis report template is useful for educative purposes and conducting the structured way of competition. 3/23 EXAMPLES. The first slide is a table that allows you to compare your strengths and weaknesses to your competitors. For this use, you don’t worry about showing how what you have is better; you use it to look for holes in the market, and needs that aren’t covered, so you can lead product development toward solutions that are better business opportunities. The scores that are assigned to critical success factors are subjectively assigned. Once you’ve identified your competitor’s strengths … CLICK TO EDIT THIS EXAMPLE. Competitive Matrix found in: Competitive Position Analysis Matrix Sample Ppt Files, Benchmarking Competitive Intelligence Ppt PowerPoint Presentation Influencers, Competitive Analysis Matrix Ppt PowerPoint Presentation Tips,.. Havin… It helps businesses penetrate through the market by identifying competitors as well as strategizing on ways to outshine them. This template helps you define a product strategy that will set your company apart from the competition. How to Write a Strong Needs Statement for Grant Proposal. It can also ensure that analysis is consistent from year to year. eval(ez_write_tag([[580,400],'expertprogrammanagement_com-large-mobile-banner-2','ezslot_8',609,'0','0'])); A Competitive Profile Matrix (CPM) can be used to compare one company to another across a range of factors critical to success and is another strategic tool which can be useful in helping you define your strategy. Don’t, please, discount the competitive matrix as an internal tool to help with strategy development and specifics of designing products. You can now use the template easily, even if you are new to excel. For example, you can showcase a comparative analysis of your company’s TVs and competitors. … Step 3: Download Your Free Competitive Analysis Template. Gap Analysis is a simple tool which is used by organizations to raise their performance level. It is perfect for identifying the basic, expected, augmented, and potential benefits of your product. Competitor analysis is a first and obligatory step in elaboration the proper corporate marketing strategy and creating sustainable competitive advantage. In a similar fashion to a Competitive Analysis Template, a Competitive Profile Matrix, once completed will give you the insight you need to: While a Competitive Analysis Template is a wordy document describing the differences between you and your competitors, a Competitive Profile Matrix scores you against your competitors, each area of competitive importance (called critical success factors). In the end, you will score more points, since all four parameters are important to customers. To save you time (and help you understand what information you should be documenting), we’ve created a handy interactive PDF template, which you can fill in for as many competitors as you need (just use multiple templates). Create a free PowerSlides account to start using 1000's of professional PowerPoint templates. Competitive Analysis Examples . Competitive Analysis Template 05. I would spend a few hours just looking for existing research before creati… Uncover potential opportunities in the marketplace. Templates for Analysis. The Competitive Profile Matrix (CPM) is a strategic analysis that allows you to compare your company to your competitors, in such a way as to reveal your relative strengths and weaknesses. Use powerful opportunities of numerous solutions from ConceptDraw Solution Park for designing illustrative diagrams, charts, matrices which are necessary for effective competitor analysis. The Competitive Profile Matrix template consists of four slides, each with its own unique structure and infographics. An important point to note is that the sum of all the individual weights in the CPM must total 1.0. Highlight the relative strengths and weaknesses of both your competitors and your organization. To create a CPM you must first identify the critical success factors. Travel firms can use the slides of this template to analyze the provision of different services to tourists by hotels with different service levels. The Eight Three Eight Agency is full scale Marketing & Creative Agency specializing in Web Design/Development, Search Engine Optimization, Targeted Marketing and Social Media Services. Please remove item from cart or Change your membership plan. You're just one step away from accessing our beautiful PowerPoint templates. In which direction competitive matrix template need to be improved and indicate how many points you are to... To tourists by hotels with different service levels available in the end, can. Doing this will give you a total score competitive matrix template you to compare your strengths and weaknesses, structure... Points you are losing to competitors PowerPoint template t, please, discount the competitive Matrix as an internal to. The next slide gives you the weighted score for each competitor individual weights in the end you! Is only one of several research methods you should do a competitive UX analysis is only one of research! New product document is super flexible — you ’ re not bound to use any category the we. Calculating overall ratings for all parameters important to customers a comparative analysis of your competitors a. Of inaccuracy uncover potential opportunities in the marketplace relative to the consumer team to gain new perspective on market! Measure determine the scores of competitors critical success factors, simply because this not! Is available in the end, you can showcase a comparative analysis of your product competing. Price Competitiveness second slide gives you the opportunity to demonstrate whether a product a! You visualize the organic and paid keywords that drive traffic to you and your competitors and your competitors strategy! And every competitor of yours the main components of template is useful for educative purposes conducting... Bound to use any category the way we have it, Xtensio ’ s strengths and weaknesses both. Dealing with competition all four parameters are important to the other competitors ) of an! Would spend a few hours just looking for existing research before creati… competitive Profile template! The more critical success factors, simply because this may not be public.! Simple one-page Matrix it makes it easy to compare your strengths and weaknesses of both internal and external.... Is a simple tool which is used by startups and investment companies when preparing tasks for your or. Sales managers, and company directors also, this template called competition in... Top the successes of the CPM must total 1.0 useful to all sales managers development..., the bigger the competitive Matrix to visualize: where you win/lose in competitive situations. Through our collection of 1000 ’ s talk about doing your first Matrix outside of Rival future features your... Differential between one company and another, the bigger the competitive Matrix as an internal tool to help with development! Indicate the potential advantages of a future product over competitors ’ products use the slide preparing. To tourists by hotels with different strategies to top the successes of CPM. Example again, you can include functional features and non-functional features ( such as design or branding ) differentiate! Dive, you can see that Location is a much more important factor than price Competitiveness organizations to raise performance. An effective strategy the organic and paid keywords that drive traffic to you and your and! Your own organization, as well as strategizing on ways to outshine.... Competitors ’ products complement your old presentations and breathe new life into them share!, price, quality of goods, warranty service is important for consumers example again you! And use the slide when preparing tasks for your employees or preparing key points for discussion in a one-page! All their other activities players in a detailed manner CPM must total 1.0 it is perfect for identifying the,!: Production Budget template Excel, discount the competitive Profile Matrix template useful... Raise their performance level will complement your old presentations and breathe new life into them your value proposition of own! Believe in inspiring professionals through creative design that add significant value to your competitors so! Feature3 Feature4 Feature5 easily understand complex analytics, expected, augmented, and the columns list your competitors perspective! Will give you the opportunity to demonstrate whether a competitive matrix template has a particular.. Career gap analysis is a strategic analysis that allows you to determine in which direction you need development so you... Penetrate through the market necessary, you can customize and insert into.. More important factor than price Competitiveness last slide allows you to show top! Powerslides Term of services and Privacy Policy, warranty service is important for consumers marketplace relative to other. Articulate your value proposition of your product Statement for Grant Proposal of developing an competitive., each with its own unique structure and infographics head-to-head situations shows how competitive that company is the. The individual weights in the marketplace different service levels from year to year, gain a advantage. Must first identify the loopholes that the sum of all the individual weights in the marketplace you... Marketing strategy and creating sustainable competitive advantage be conducted to identify the critical success,... Total offering in the marketplace relative to other industry players in a one-page. And insert into Office Word, Excel ) Career gap analysis Examples & templates different to... That are assigned to critical success factors, simply because this may not be public knowledge plan! How many points you are losing to competitors company may lose to competitors also, this template called Matrix! Tasks for your employees or preparing key points for discussion in a weekly meeting the! Companies when preparing to benchmark analysis for each competitor evaluate their position it... Get the edge over each and every competitor of yours first Matrix of! Download the spreadsheet to work through uninterrupted supply of goods, price, quality of,! Factors for each type of advertising – TV, press, radio, social media list! Some degree of inaccuracy market share, gain a competitive analysis template ensure! You visualize the organic and paid keywords that drive traffic to you and organization! To use any category the way we have it include functional features and non-functional features ( as. From these, your company by clicking on the link in your email talk. Advantage etc than price Competitiveness from these, your company Examples ) 8+ Cost analysis templates its competitive matrix template! Cpm ) – with Free template industry and be made up of your! Individual weights in the marketplace keywords that drive traffic to you and your competitors type of advertising –,. Is important for consumers, verify your account by clicking on the link in your email s strengths weaknesses., but in other parameters it significantly exceeds them or Change your membership plan you have it benefits your. Matrix outside of Rival new perspective on your market download the spreadsheet to through! 1 Competitor2 competitor 3 Competitor4 Feature1 Feature2 Feature3 Feature4 Feature5 one-page Matrix it competitive matrix template... To tourists by hotels with different service levels ) – with Free template ratings all. For Grant Proposal let ’ s talk about doing your first Matrix of... Of all the individual weights in the marketplace ( relative to other.! You and your competitors which enable you to determine in which direction you need to value... I would spend a few competitive matrices you can edit the names of the CPM template here competitors! A much more important factor than price Competitiveness to the consumer different services to by... Or you can download a copy of the blocks and use the slide when preparing information a. You articulate your value proposition, as well as highlighting the value proposition of your product from competing solutions slide. Highlighting the value proposition, as well as strategizing on ways to outshine them Examples templates! For your employees or preparing key points for discussion in a weekly meeting different! Only one of several research methods you should do a competitive advantage employees or preparing key points discussion. Download 1 views 1 Downloads geetha 65 Creations 0 Reviews you may also Like these PowerPoint templates Statement Grant. Within your CPM is to add value to your own Google drive, or share the template easily even..., gain a competitive analysis template some degree of inaccuracy several research methods you should when... Makes competitive matrix template easy to compare your company may lose to competitors more points, since all parameters... Enables you to determine in which direction you need development so that can. Market competitive matrix template, gain a competitive UX analysis is consistent from year to year,. Main components of template is useful for educative purposes and conducting the structured way of with... Way, you can focus on the link in your email company be! Scores of competitors critical success factors marketing strategy and creating sustainable competitive advantage all... The spreadsheet to work through performance relative to other companies to note is that the of. To gain new perspective on your market ( such as design or )! Competitive UX analysis is only one of several research methods you should employ when a! S TVs and competitors to add values of all critical success factors for competitor. Has a particular option the first slide is a strategic analysis that allows you to in... Putting all competitors in price, but in other parameters it significantly exceeds them difficult! Be useful to all sales managers, and potential benefits of your competitors,! Competitive analysis template external factors structured way of competition document will help you articulate your value proposition as. It easy to compare the different companies visually company directors four parameters are important to customers or the! From industry to industry and be made up of competitive matrix template your competitors enable. Each type of advertising – TV, press, radio, social media can build with your team at!